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FRANCHISE
COFFEE COLLECTIVE
BREW BAR

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BUSINESS
THAT BRINGS MONEY
AND PLEASURE

BG

STAR COFFEE COLLECTIVE
BREW BAR

Coffee Collective — team of professionals who have been working in hospitality and specialty coffee market more than 8 years.


Expert market assessment, choosing a place, launching the project.

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Team of talented professionals of coffee industry

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OUR MISSION — to spread high quality standards

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Place for professionals and people enjoying high quality products

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WE BELIEVE that future is with high quality products integrated with modern technologies

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COFFEE MARKET

Since 2000 coffee became more popular than tea in most West European counties as well as in America, the growth continues.

The growth of coffee popularity in Russia started in 2000, today Russia is in the vanguard of world culture.

Developed countries use more organic products and specialty coffee, Russia follows this trend.

Coffee consumption reached its peak for entering new evolutionary phase - specialty coffee.

Modern coffee trend specialty coffee - product with exceptional aroma and taste characteristics.

Coffee is becoming a part of hedonistic lifestyle. From energy drink to pleasure beverage.

Russia rankes 7th in terms of coffee “to go” consumption

For the last 5 years world coffee market growth is 2-3% annualy. For cpecialty coffee it is а 10-14% annualy.

SPECIALTY COFFEE ONLY

At the heart of our business are people, environment, and only specialty coffee

High mountain arabica contains less caffeine but a lot of antioxidants and micronutrients

Quality control at all stages of production from planting a coffee tree to serving a cup to a guest

Specialty coffee is organically produced in special microclimates with no artificial fertilizers, very carefully at all stages of production from planting the beans to brewing.

Specialty coffee has unique aroma and taste characteristics

Once tried this coffee people don not want to taste regular coffee anymore, while enjoying of specialty becoming a part of everyday life!

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KEY BUSINESS MODEL
FIGURES IN RUSSIA

ICON Lump sum

Coffee store 16 000 USD
Brew bar 6 000 USD

ICON INVESTMENTS

Coffee store (70-110 m2 ) 7 — 10 M ₽
Brew bar (20-40 m2 ) 3 — 4 M ₽

ICON ROYALTY

5 %

ICON PROFITABILITY

12-15%

ICON PAYBACK
PERIOD

5-7 years

ICON PROJECT
LOUNCH

3-4 months
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OPENING ALGORITHM

MEETING

Discussion of development plans

Business case preparation to launch the project

CREATING
DEVELOPMENT
PLANS

Approving of
investment and
development plans.
Finding place.

SIGNING AN
AGREEMENT OF
COMMERCIAL
CONCESSION

Creating tasks for broker

FINDING PLACE

Renting
agreement

CREATING
ARCHITECTURAL
PROJECT

Design

Finding and training
stuff on franchisee’s
territory

EQUIPPING

Maintenance

Opening preparations

PICKING FOODSTUFFS,

Supplier confirmation,
signing of agreements

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GET MORE INFO

Privilege Program Promo

LOYALTY PROGRAMM
COFFEE COLLECTIVE

1

Modern Programm using Apple platform

2

Effective IT solution for guest communication

3

Personal attention for every guest

4

Geotargeting